COES
Using Behavioral Insights to Increase Parental Engagement: The Parents and Children Together Intervention
Revista Académica
Autores COES:
Otros Autores: Susan E. Mayer, Ariel Kalil, Philip Oreopoulos
Medio de publicación: Journal Human Resources
Como citar: Mayer, S., Kalil, A., Oreopoulos, P., Gallegos, S. (2019). Using Behavioral Insights to Increase Parental Engagement: The Parents and Children Together Intervention. Journal Human Resources.

Parental engagement plays a key role in children’s future success. We implemented a behaviorally informed field experiment designed to increase the time parents spend using a digital library on an electronic tablet to read to their children. Behavioral tools—reminders, goal-setting, and social rewards—more than doubled the amount of time parents spent reading using the electronic application (one standard deviation effect size) after the six-week intervention. The largest gains were for the most present-oriented parents. Our findings suggest substantial promise for the application of behavioral tools to parenting activities that promote investment in children’s human capital.