This book is about how ordinary people aim to change their economic thinking, adopt new business practices and thereby reach financial freedom. Freedom from Work investigates the expansion of neoliberalism not at a structural level, but rather at the micro level where self-governance is shaped. It follows financial self-help groups, artefacts and actors, paying attention to the philosophy and materiality of their actions such as forums, board games and interactions. The book is based on two years of ethnographic fieldwork (2007–2009) with financial self-help fans in New York and Buenos Aires. Specifically, it focuses on the cult-like influence of Robert Kiyosaki’s books and how devoted readers adopted their views, aiming to do business and change their lives.