COES
Email: amaranta.alfaro@uni-hamburg.de
Amaranta Alfaro-Muirhead
Patrocinada COES
PhD Candidate at GMaC (Graduate School Media & Communication) from niversity of Hamburg, Germany. Journalist and Communications Bachelor from Universidad Diego Portales (UDP), MA in Media, Communication and Cultural Studies (Erasmus Mundus programm CoMundus) at Roskilde University (Denmark) and Kassel University (Germany). Her current research interest is the integration and participation possibilities of social media in Chile and Latin America, and the media competences applied. She hopes to link the latter with her interest on social cohesion and development in the region. Currently she is part of the research project Kids Online Chile.

Proyecto de tesis: Civic Engagement through Social Media in Chile: Exploring its potential to reinforce social cohesion
Año inicio 2011 - Año termino (tentativo 2018*)
Nombre de Postgrado: PhD in Communication
Universidad: Universidad de Hamburgo, Alemania
Título tesis:
Tutor COES: Juan Carlos Castillo

Resumen / Abstract
This research will examine the uses of SNS to identify its potential in reinforcing social cohesion in Chile by encouraging citizen participation and inclusion among young people from different social context. The aim of this research is to observe and analyze social media usage and media literacy of young Chilean citizens from different socio?economical and educational backgrounds.

Having in mind that lack of inclusion and citizen participation are a threat to social cohesion, and that media literacy offers an opportunity to develop and encourage inclusion and citizen participation by using SNS in new citizen practices, this research will intend to establish a relationship between media literacy and social cohesion, by observing these new ways of association on online platforms. In this sense, even if this research focuses on Chile, it will provide some patterns of use applicable in future policy development in the Latin American region.

Some of the questions addressed by the research project will be: how are these platforms being used for civic participation purposes among the young Chilean citizens from different social context? Are they minimizing disparities and encouraging integration and inclusion among young users? In order to answer these questions, a multi-method approach and multi?source data collection strategy will be used, combining quantitative and qualitative methods. It will include surveys, media diaries, and interviews.